As part of the Government’s initiative to enable public access to Internet technology, EMF undertook a range of initiatives to encourage minority ethnic individuals to experience the benefits of going online, including road shows at street markets across the country, mobile internet buses providing free Internet beginner sessions on board and free prize competitions to encourage people of all ages to have fun while learning.
In addition, user-friendly Internet guides were distributed through the ethnic media. The launch of the ‘Get Started’ campaign was coordinated with Granada’s own ‘It’s for Life’ promotion and saw EMF nominate a participant who received a laptop donated by Intel and Packard Bell, UK Online campaign partners. The laptop came with a BT Internet connection and was presented on 13th May by Coronation Street actress Samia Ghadie at the Emmerdale film set in Yorkshire.
