EMF – in partnership with NHS UK Transplant – launched the national ‘Save a Life Campaign’, aimed to help meet the growing needs of minority ethnic patients waiting for organ transplants and substantially increase the donor base from the minority ethnic communities.
Evidence shows the prevalence of a high incidence of organ failure within minority ethnic communities; with the reasons behind it including factors as diverse as climate, diet and social and economic status. The ‘Save a Life’ Campaign was designed to increase awareness of organ donation amongst minority ethnic communities and to dispel the myths that too frequently prevent individuals from signing up to the Organ Donor Register or agreeing to the use of the organs of their deceased loved ones.
The Campaign was launched at a high profile reception hosted by MPs Oona King and Pyara Khabra in the House of Commons, with invited guests including celebrity supporters of the campaign. As part of the dissemination process, EMF undertook a wide range of seminars and related-events at community organisations across the country, distributing information in a variety of languages.
